5 QUESTIONS WITH OUR FOUNDER - part 1
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Do you work with Vento full-time?
I have been working on my company with great motivation full-time from December 2021. During the past almost year and a half, I have learned an insane amount of new things about the clothing industry, as well as about running my own company. Vento is a one-woman clothing brand.
I am super motivated and inspired by the future. Starting a clothing brand from scratch hasn't been easy and I've faced big challenges, but every setback teaches a lesson. You have to remember why you started - sometimes you lose sight of that when it gets tough.
How would you describe a perfect outfit?
I have started to build a wardrobe where everything works together. When you have a "capsule wardrobe", you can mix and match your garments with each other and create several outfits with the pieces. And also, you'll save money by not making impulsive purchases and buying clothes you don't need. This is also the mindset I have when designing garments for Vento.
The perfect outfit can mean different things to different people. I always put comfort first, so the outfit must definitely be comfortable. I love different sets because they are so versatile. I also love a monochrome outfit! And when it comes to shoes - I'm a sneaker girl 100%!
The most important thing is to find out what works for you. You look your best when you're dressed exactly the way you want!
Favorite thing about Vento?
Customers! We have such a wonderful customer base already, that supports and encourages us to move forward. We've had such great reviews which we are super grateful for!
I also love the fact that I can fully stand behind the brand. We are transparent and we bring a responsibly produced alternative to the market. Each product has been created whole heartedly with passion, from the design table to the finished product and all the way to your doorstep.
Where do you see Vento in five years?
In five years, Vento has established its place in the Finnish fashion market. I want Vento to be a respected Finnish clothing brand that is a leader in the different areas of sustainability. Also, offer versatile services and experiences, and strengthen the brand.
I definitely want you to be able to touch and try our products in the future. So a retailer, a showroom or a pop-up would be the solution for this!
We want to keep providing your forever favorites, the wardrobe staples. Also our size scale will be expanded in the future. Involving our customers more in the design process is a goal of ours, since we do this for you.
We want to expand our team in the coming years and thereby work effectively in different areas at the same time.
Soon you will also be able to order Vento abroad!
What's next?
We'll give you a hint: Our LUMI collection was snow white, so next we will go darker...
Read part two here
Written by Meri, the founder of Vento Clothing