5 WAYS TO SUPPORT A SMALL BUSINESS FOR FREE
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Running a small business can be overwhelming, and in these uncertain times, staying afloat is a real struggle for many. It seems like everywhere we look, big brands are on display – in newspapers, on the internet, on store shelves, on our feet, and even in our pockets. But it truly is the small businesses that have the biggest impact on our local communities.
From restaurants and coffee shops to electricians and plumbers, small businesses need our support more than ever.
We have listed ways to support small businesses for free!
TELL A FAMILY MEMBER OR A FRIEND
If you love something, let your friends and family know! Usually when your friends recommend something, the tips are trusted. Chances are they'll love it just as much as you do!
SIGN UP FOR THE NEWSLETTER
By signing up for the newsletter, you let the brand know that you are interested in them! By subscribing, you are always the first to know about launches and exclusive updates. A brand's email list allows them to speak directly to you, offer you exclusive discounts, and learn more about what you as a customer want from them! Overall, it's a small ask that brings big results for everyone involved.
WRITE A REVIEW
A review about customer service or a beautiful product will make a difference. By writing a review, you're allowing possible customers to get a true picture before they purchase!
ENGAGE ON SOCIAL MEDIA
Engage with posts and stories! Engagement can be a follow, a like, a comment, tagging a friend, sending a direct message, or sharing a post/story with your own followers and friends. Once Instagram knows a brand's content is something people find valuable, it'll begin pushing it to the explore feeds of other users with similar interests. This helps the brand get found by people who may not even know they exist yet, which helps them grow!
POST A PIC
If you have purchased something from a brand, share a photo and tag them! Or if you haven't purchased already, you can share their posts or pieces you love. When people see real people using a product, it creates a sense of trust and helps other buyers when deciding if they want to spend their money with that business!
Small businesses tend to have a tiny marketing budget, and most don't even have one at all! So by helping spread the word, you're allowing them to carry on their work, keep it local and help bring more money into your local economy.
Written by Meri, founder of Vento Clothing